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Strategies to Get Your EdgeRank Soaring High on Facebook

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In its simplest form, social media is intended for communicating with people whom you know and don’t know. It is also a way of keeping in touch and enabling you to socialize in the World Wide Web without the need to spend money or even dress up, like you would when attending a party. In its complex and more usable function, however, it generates traffic for businesses and entities that link them to their websites. From a social network, it ...

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SEO Versus PPC Keyword Research: What Are the Differences?

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SEO Versus PPC Keyword Research: What Are the Differences?

Online, words or phrases related to your niche or website can be likened to the heart of the human body. Without them, traffic would not be generated or redirected to the right direction, and your webpage would not exist on the Internet. The kind of keywords or keyphrases you use though greatly depends on where and how you will use it. Are they intended for search engine optimization (SEO) or pay-per-click (PPC) campaign? Knowing where such terms go ...

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10 Winning Online Marketing Strategies for Small & Local Businesses

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10 Winning Online Marketing Strategies for Small & Local Businesses

In the past, competition is often limited to a number of similar firms in the community or at neighboring towns. For a small to medium enterprise, it is not much of a problem. These days, however, with the need to expand your company on the Internet, you are up against thousands of competitors from all over the globe, not to mention those large, multi-national companies. So now, you have plenty of issues to deal with, both online and offline.

But like ...

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Google Disavow Links: What Is It all About?

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Google Disavow Links: What Is It all About?

Links can be considered as the lifeblood of a website. They are the driving force behind the traffic that a site generates, helping it rank high on search results, providing basis for PageRank, and determining its credibility. This means that low-quality and paid links, as well as those collected through spamming, can greatly affect a site’s reputation. While you can always stay on the lookout for bad links and then have them removed, there are instances when problematic ones just ...

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Call to Action: Making It More Effective than Ever

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Call to Action: Making It More Effective than Ever

The downside of online marketing is that every sales pitch you make can be interpreted differently from what you are trying to convey. Similar to reading a book, the emotions will not be well identified without the punctuation marks or proper wording, thus the need to create a compelling Call to Action (CTA).

This refers to expressions that clearly state what you want clients to do after reading the ad or campaign. It presents an opportunity for you to tell them ...

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Big Data: Understanding the Premise and Function Behind It

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Big Data: Understanding the Premise and Function Behind It

Anything that collects information needs the appropriate storage systems. Computers have hard drives and an entire network has servers. But what happens when data reaches up to terabytes, petabytes, or even larger? This is where Big Data comes to play. The phrase refers to the tools, procedures, and processes that allow an organization to create, manage, and manipulate huge collection of files, figures, and numbers continuously.

What are its benefits?

Aside from the abovementioned, it provides a great solution for firms ...

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What’s Causing Organic Search Traffic Drop? Find out Now

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What’s Causing Organic Search Traffic Drop? Find out Now

On the World Wide Web, generating website visits in significant amounts plays a very important role. Without traffic, a webpage can just drop out of the face of the Earth, or in this case cyberspace. As an entrepreneur or blogger, that is the last thing you want to happen for the simple reason that getting back on track is going to be more arduous than your first attempt at search engine ranking.

But what turns your visitors away? Why is your ...

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PPC (Pay Per Click) Alternatives You Should Know About

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PPC (Pay Per Click) Alternatives You Should Know About

It is true that Google is at the top of the food chain in terms of PPC advertising. And there is no doubt that it can provide excellent services to online clients. However, because it caters to a huge range of customers, smaller advertisers can be swallowed up by larger competitors that have the resources to bid up to unbelievable levels. If you happen to be one of the underdogs, you could be looking for other options that are more ...

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Generating Online Profit from Free Advertising on Google

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Generating Online Profit from Free Advertising on Google

Most entrepreneurs would do anything to cut down on overheads and keep their working capital healthy. But with the many resources needed to keep your business successful, cash flow is likely to take on an outward direction rather than inward. Among the many things that you need to spend on, your marketing campaign can make a dent on your funds. This is especially true if you are trying out a variety of mediums to help you determine which one would ...

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Website Design Trends of 2012 You Should Know About

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Website Design Trends of 2012 You Should Know About

As the old maxim goes, “nothing is permanent than change”. In the digital world, however, change – constant and fast – is key to better online services and products, which leaves no room for permanency on the Internet. Google, for instance, updates its algorithms on a monthly basis to ensure that websites remain up-to-date, relevant, and valuable to Netizens all over the globe. Therefore, Web design has to change with the times on cyberspace as well. What exactly are the ...

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