Links can be considered as the lifeblood of a website. They are the driving force behind the traffic that a site generates, helping it rank high on search results, providing basis for PageRank, and determining its credibility. This means that low-quality and paid links, as well as those collected through spamming, can greatly affect a site’s reputation. While you can always stay on the lookout for bad links and then have them removed, there are instances when problematic ones just seem to stick like glue. This is where you need to disavow links.
What does Google Disavow Links tool do?
It allows you to tell Google which links you want ignored when it evaluates all posts and sites connected to your webpage. That way, any bad link that persists to affiliate with your site will no longer be counted as a negative vote. Be aware though that Google still reserves the right to say yea or nay with your suggestion. Nonetheless, it will use the disavow file as indicators during assessment.
What are the specifics of Google Disavow Links tool?
- You have to provide a text file containing the links that you want discounted. Each URL has to be written per line, similar to the example below.
# Owner of spamdomain2.com removed most links, but missed these
Be aware though that there is a limit to the size of the text file that you will upload, which is 2MB. But that should be huge enough considering that it is a .txt file that you will create. If you exceed that number, then you may as well build a new webpage so you can start a clean slate.
- Be very careful when using this tool as this can cause certain problems. For one, it will take weeks for the changes to take effect as Google need to re-crawl and re-index all the URLs you have indicated. This means that if you made a mistake in your list, which caused your rank to drop, your website would have to suffer until such time that corrections will be implemented.
- Create separate entries for different domain names even if it belongs to the same company. This may seem more work, but if there are similar links that need to be ignored, you only need to revise the same file and then re-upload it.
- If you want to modify the text file that you have uploaded for any reason, all you need to do is download the data you have previously made, revise it, and then re-upload. Of course, you have to allow the changes to propagate after Google has crawled and indexed your website.
Who should benefit from Google Disavow Links tool?
Any site that has been greatly affected by the Google Panda Update should take advantage of this tool. After all, bad links are major factors that were considered in deciding whether a site should be penalized or not. Other website owners that cannot seem to shake off problematic links should use it as well. The good news is a huge number of sites do not have to disavow links, which is beneficial for most webmasters who are unsure of how to use it.
So ask yourself, do you need to disavow links or not?
Google Disavow Links http://www.google.com/webmasters/tools/disavow-links-main